Skibbereen, County Cork based alternative pop artist Rushes has shared his new music video for Funds. The track is the second single from his upcoming project ‘Glowchild’, which is to be released this September.

An upbeat, synth-driven track; Funds was written during a period of relentless creation. Rushes explains “I was really burning the candle at both ends. It’s like I was laser focused on some vision that has no guarantee of coming true. I’m talking about the sacrifices I was making just to achieve this thing, keeping up some hope that when that day comes it was worth it”.

Lyrically, the track explores the trials and tribulations of being an artist and whether hard work is enough to succeed. He sings in the track ‘Staying out in London where my cards get declined / I won’t need to hide when my fruits are ripe, right? / Eating barely nothing but it’s easy to survive.’

Reflecting on this period, Rushes says “I was on a good run of creating so there was optimism around, and I think that comes across through the sound. I remember it was a miserable day during summer, which is a very typical scene in Ireland. I had the song written so it was just about capturing that carefreeness when recording.”

“I was spending all the money I had on travelling to London, Berlin, anywhere that I could work on my music and I was in sessions all day, forgetting to eat, then going somewhere starving and my card gets declined, so I was saying to myself, fuck it, you’re going to be experiencing this now, but hopefully that won’t be the case once things start going right.”

The playful music video was filmed over the course of one night in Fields in Skibbereen. Rushes worked here as a teenager. Of the experience of returning there, Rushes says “I remember daydreaming a lot on my shifts about wanting to achieve something more. Nothing has really changed in my life but I’m on a different path right now.”

“It really gets across the message of the song too” he adds, “trying to reach for something but still being stuck in the same place, hoping that you’ll make it to where you want to be or see in your head”.

Funds is the follow up to Rushes’ debut single Wide Eyed, which has been received well in the music press nationwide and has been playlisted on RTÉ 2FM.