The Academic teamed up with Facebook live to create a unique video for their single Bear Claws. The video sees the band using the broadcasting time delay to weave the different strands of their song together as an artist such as Jack Garratt would use a loop pedal to build their song from scratch.
We created a first-of-its-kind Facebook Live performance of our latest single, “Bear Claws,” using the audio/video time lag to create a mesmerizing visual loop sampler.
Here’s how: We rearranged each instrument on “Bear Claws” to fit Facebook Live’s delay, with each loop getting more complex, adding instruments, rhythms, and melodies. Additionally, by projecting the video live from a soundstage we created an infinite tunnel consisting of all the previously recorded loops.