Ahead of her performance at this weekend’s Night & Day festival Susan O’Neil has shared her latest single ‘Sign of The Times’ the latest glimpse into the world of her upcoming album ‘Now in a Minute’ which is die to arrive in September.

The album also features recent singles ‘Bright Eyes’ and ‘Drive’ and is available to pre order. ‘Sign of The Times’ sees O’Neil leaning into a 90s singer songwriter vibe with echoes of Beth Orton and Gemma Hayes on display. Lyrically the song finds the artist questioning the omnipresence of social media on our daily lives

“It sometimes feels that the world of media and marketing is too abrasive, it can be loud, confronting, false and unforgiving,” explains O’Neil of the story behind the song. “It doesn’t ring true to me, yet somehow, it works on me. I’m the fool that digests the need for material things. I’m the person feeling inadequate against the distorted image of perfection that is portrayed to us as everyday reality. So clever are the slogans, colours & images combined to entice us into spending money we often don’t have on things we don’t need. 

“This song, ‘Sign of the times’ is about that. I suppose I sing about ‘all the people’ because we are all targeted. It is in reality about my own awareness of how far I will or will not let this marketing beast play a role in my life.”

“I’ve been tipping away at this thing behind the scenes,”  offers O’Neil of the album which was recorded between Clare and Cork over the last 18 months. “Now, it is an album and it’s finished. I’m very much looking forward to sharing it with you. I had a great pleasure sharing the process with these wonderful humans who helped me manifest these recordings. Thank you to everyone who listens, comments, and supports. It means more than you know.”

O’Neil has festival season planned across Ireland and Europe which will be followed up by an extensive Irish tour including her biggest appearance in Cork to date Live at St. Luke’s. Tickets on sale now. Full tour details below.

Susan O’Neil Live:

June 30 – Night and Day, Roscommon, IE

July 18 – The Galway Arts Festival, IE

July 20 – Zitadelle, Berlin*, DE

July 21 – Wunderino Arena, Kiel*, DE

July 22 – Speicher, Husum, DE

July 23 – The Capitol, Hannover^, DE

July 24 – Zitadelle, Mainz +, DE

July 26 – Kunst!rasen, Bonn*, DE

July 27 – Heimspiel-Knyphausen Festival, DE

Aug 3 – All Together Now, IE

Aug 8 – Dinard Opening Festival, FR

Aug 10 – Haldern Pop Festival, DE

Oct 10 – Dolans, Limerick, IE

Oct 11 – Glor, Ennis, IE

Oct 12 – Live at St. Lukes, IE

Oct 17 – Whelans, Dublin, IE

Oct 18 – Sandinos, Derry, IE

Oct 19 – Oh Yeah, Belfast, IE

Oct 20 – Spirit Store, Dundalk, IE

Oct 26 – Connollys – Leap, IE

Oct 27 – INEC – Killarney, IE

Oct 31 – Hawkswell Theatre, Sligo Live Festival, IE

Nov 2 – Theatre Royal, Waterford, IE

Nov 3 – Set Theatre, Kilkenny, IE

Nov 23 – Prachtwerk, Berlin, DE

Nov 24 – Hebebühne, Hamburg, DE

Nov 25 – KGB, Langenberg, DE

Nov 26 – Blue Shell, Cologne, DE

Nov 28 – Live/Exil, Munich, DE