So how do you break down two entirely different festivals? Well you guage them based on their digital performance of course.
Interactive Agency EightyTwenty have gone about just that and broken down the demographics for you.
Oxegen looks set to attract a younger audience and acts like Rita Ora and Kodaline are out gunning headliners Fatboy Slim and David Guetta for search volume. Three Irish bands make up the Top 5 most searched for bands on the EP line up – joining Kodaline are Little Green Cars in 3rd and Two Door Cinema Club in 4th. 12% of EP’s Facebook likes are attributed to the Portlaoise area followed by Carlow and Mullingar.
Check out the infographic below and see the breakdowns for yourself.
