Having spent the last number of years self-producing his soon-to-be-released concept album, as well as directing & editing a number of original music videos (to be released over the coming weeks), Irish multidisciplinary artist, Frendan, has released first single, Content.
Drawing strong influence from artists such as Flying Lotus, Aphex Twin, Gorillaz and The Streets, Content marks the introduction to Frendan’s singular brand of experimentation.
On the debut single, Frendan wrote:
“After spending the best part of two years in a constant state of content consumption, I figured that the frustration I felt probably wasn’t unique to me, and so I wanted to express that in as creative a way as possible.
I feel like we are headed in a direction where technology will only become more and more absorbing, it is important to take a step back every now and again to observe how quickly things are changing and developing”.
The music video for Content sees Frendan inhabit an array of characters in a commentary on the pleasures and pitfalls of modern technology. Check it out below…