Into The Great Wide Open is a multi-day event on the Dutch island of Vlieland. Into The Great Wide Open is an experience that you have to be into, where you get to experience the smallest Wadden Island in all its grandeur, with an extensive program. It presents innovative, authentic, and often unknown artists who fit the atmosphere that Into The Great Wide Open creates. The fact that the audience is so open to discovering new things is firmly based in the setting of the locations, the open atmosphere on the island, and the major role that innovative programming plays. The programmers look for acts that dare to cross borders, that are authentic at heart, and also for musicians and artists who dare to embrace the sense of surprise that the weekend offers. Much like the audience, the artists also have to step into another world for a period of at least 24 hours. It sounds like a cliché, but the setting and the atmosphere are of crucial importance to the memories of the concerts you’ve already been to. The same goes for art in public space. Experience shows that these things thrive better in beautiful places. And Vlieland offers many opportunities in that regard. The biggest festival venues form part of Vlieland’s nature: locations in the dunes and on the beach, and every year the organisation tries to show the audience new parts of Vlieland. But very special things also take place in the beautiful settings that already exist, such as the church, the Armhuis or Podium Vlieland. These are small and remarkable locations that people have to do a bit of walking or biking to get to, seeing as they are located outside of the campsite and the main festival site. In short, Vlieland itself acts as a stage, with all the contrasts that the island offers.