Video: Heineken Eco Exchange at Electric PicnicTweet
Not only did fans help keep the festival site clean and green by collecting and returning thousands of plastic cups, but they lit up the screens with social pictures and messages. Over 66,780 cups were returned over the weekend to the collection points, giving 3,339 revellers instant win prizes for their endeavours. All the plastic collected was recycled.
Here’s a video to give you a feel of how things went down.