Heineken goes green for Electric Picnic 2012Tweet
Adding a bit of fun to your festival weekend, Heineken have decided to get extra responsible on us (since they are already strong promoters of Drink Awareness) and have added an eco aspect to their fun and games at the weekend of Electric Picnic 2012.
Fun and games in the same sentence as eco, surely you’re misreading this article. Not even a little bit. They have a new initiative which will see Heineken install three collection points around the festival site where you can despoit 20 used plastic pint glasses in exchange for instant win prizes.
This initiative will hopefully help keep the festival site clean throughout the weekend and reward those who are good enough to do it with great prizes. Some sample prizes we’ve been told about are tee-shirts, hoodies AND Electric Picnic 2013 tickets.
So collect the cup, spin the prize wheel and win prizes. Fun and games while being good to stradbally. Eco-Warrior get thy self rewarded.